Articles
Practical advice, knowledge and examples on 3D visualisation, architecture and product development.
AdviceWhy do all new developments seem to sit in golden-hour light?Evening sun is a visualiser’s best friend — but when it becomes habit, we sell mood instead of the house. When light supports architecture, and when it replaces it.Read more
AdviceBetter than reality? Where is the ethical line in architectural visualisation?Visualisation allows creative freedom — but where is the line between inspiration and manipulation? A good image shows a project at its best, not better than it is.Read more
Behind the scenesLet's try once… or how to make collaboration easier?Revisions belong to creative work. A project gets difficult when important decisions are postponed until the image is already finished — or when the contact person cannot decide alone.Read more
AdviceWhy do the most important projects leave the least money for visualisation?Design feels tangible. Visualisation seems like a final add-on — exactly when the project must sell itself to a jury, an investor or a client.Read more
AIWhy do AI-“improved” images all look the same?AI learns from billions of images what people like — and repeats it. The result is a new visual standard where projects lose their face.Read more
AdviceWho is the author of a render? More than a copyright questionAn architect designs a building. But who creates the image people fall in love with? Authorship, contracts, and depicting a world that does not yet exist.Read moreLet's talk about the project
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